NEW PERCEPTIONS IN NATIONAL “SOFT POWER” CONCEPTS (International Affairs (6 / 2025 №112))

Abstract:

The research of theoretical and practical aspects of "soft power" continues growing rapidly as a key field within international power investigations. The text explores potential applications of "soft power" solutions for contemporary domestic political goals. The "soft power" theory consists of a beneficial concept alongside a philosophy that creates organizational principles to build enduring non-violent social systems. The commentary explores different interpretations of "soft power" by researchers and explores debates around definitions from sociological, political, scientific, and cultural perspectives.

Keywords: "soft power," international relations, states, foreign and domestic policy, culture, cultural diplomacy.